Solving Period Poverty — India

Why we can send people to space but can’t develop a cheap pad for women to use.

The Problem

The Solution

  1. Reducing Product Cost
  2. Reducing Upfront Cost

Reducing Product Cost

Material Cost Comparison

Reducing Upfront Cost

Source: India Mobile Payments 2020 Final Report

Pricing Overview

Case Study

Current Assumptions + Risks

  • Many Indian women already have a method of choice to deal with periods (reusable cloths or local methods such as using fine sand) and might not be open to a better one.
  • Some women might not have open access to family funds to even take a few rupees without explanation. Even if purchased women might not get the full freedom they need to comfortably use our solution.
  • For the payment model we have in place, a cellular device is necessary. Although Indian internet penetration is slowly increasing, it is often shared, making it hard for women to use a device.

Next Steps:

TL;DR

  • Sanitary pads remain a ‘luxury item’ for 800M+ women in India.
  • Reusable pads are relatively inexpensive however the upfront cost is too high for women to pay
  • We need to reduce the product cost while still maintaining quality by using cotton and wool.
  • Then we need to implement an incremental payment model of approximately 10Rs over 20 months using mobile money.
  • MyAgro used the same business model and reached 90,000 customers. Their company was also incredibly useful for women specifically because they didn’t have much control over money prior to this.
  • The next step is to find the best way to manufacture and distribute these products to women and girls facing period poverty.

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